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Tier10 leveraged the power of video and YouTube to enhance its digital strategy and reach in-market shoppers. THE GOAL Bridge gap between Tier 1 (manufacturer) and Tier 3 (local dealership) Maximize Tier 2 Regional Honda Dealer Association remarketing strategy Increase
Tier10 was named a winner in the 2021 Viddy Awards for its outstanding video creative. The full-service advertising agency received four Platinum awards for its TV ads produced for the Maine Honda Dealers Association (MHDA) and the Northwest Honda Dealers Association (NWHDA).
Google directed the Tier10 ad agency to shoot a campaign with an iPhone to show dealers that they don’t need costly equipment to produce top-notch YouTube spots. Tier10 ad agency set up shop in Paragon Honda’s photo studio last year
Instead of focusing on a quick-hit video that tries to leave a lasting impression in the first few seconds, Paragon Honda worked with Google to create a longer production. The results were surprising. YouTube users know the routine. Open a
The Goal Increase Honda vehicle sales and steal market share. Increase efficacy and efficiency of identifying, targeting, and conquesting consumers. The Approach Leveraged Urban Science data to both expand and refine targeting capabilities. Target both conquest and same-brand off-lease consumers
Leading advertising agency leverages innovative strategy to help Honda and Acura dealers overcome challenges wrought by the global pandemic. The year 2020 perfectly fits the annus horribilis moniker for many reasons. In the automotive industry, the global pandemic and the
https://www.youtube.com/watch?v=iuEgMXKm120&t=3s Paragon Automotive, the largest Honda and Acura dealer in the nation, is utilizing technology to make it easier for customers to shop, buy, and maintain their car. They have collaborated with Google, Tier10, Team Velocity, and Red Cap Technologies
It was a hectic year on the marketing front, with agencies and automakers having to adjust to stunted travel, stringent testing and smaller crews on sets. April 12, 2021 / Vince Bond Jr. The pandemic turned some automotive ads into
THE GOAL Counteract sales declines due to pandemic Drive traffic to association dealers THE APPROACH Target new audiences with messages tailored to a variety of attitudes and behaviors surrounding the pandemic THE RESULTS Maine Honda Dealers ranked #2 in zone
Ad agency Tier10 now shoots two versions of the commercials it makes for auto dealerships and manufacturers: one with people wearing face masks and one without. Advertisers have a responsibility to produce content that is relevant and empathetic toward what
Most of American life has been affected by the coronavirus outbreak. With many states issuing stay-at-home recommendations or outright lockdown restrictions, it’s clear that daily business will not go on as usual in the near future. Yet for all the
Team Velocity® is proud to announce the release of its powerful new website platform, Apollo Sites. Fueled by the Apollo Technology Platform®, Apollo Sites is the first website to fully integrate with dealer DMS systems to deliver an unparalleled, personalized
Mitsubishi Motors isn’t like other mainstream automakers in the U.S. — it’s smaller. With sales of just over 121,000 vehicles last year across about 350 stores, resources are tighter at headquarters and on dealership lots compared with bigger rivals such
Team Velocity’s extensive suite of premium digital advertising services are now co-op eligible through the Audi Partner Program. WASHINGTON, Sept. 4, 2019 /PRNewswire/ — Team Velocity is pleased to announce its partnership with Audi North America as a preferred digital advertising
SOCIALDEALER, the original social media agency for automotive, is releasing the educational podcast “But, Does it Sell Cars?”. The audio collaboration is the first of its kind and explores social advertising results that will positively affect a dealership’s bottom line.